Who We Are?
Since 2015, SUPRENT® has been dedicated to crafting high-performance, thoughtfully designed professional barbering and trimming tools. Today, we're a trusted brand within the global barber community, serving over 8 million professional users across more than 15 countries, including the United States, Canada, the United Kingdom, Germany, and Japan.
Our name, SUPRENT, is a blend of two powerful ideas:
- SUPR comes from Superior, symbolizing our relentless pursuit of excellence and innovation in research, technology, and design. It's our commitment to always be better.
- ENT stands for Enticing, reflecting our goal to deliver products that bring joy and anticipation to our customers. We want every SUPRENT experience to be enticing.
We believe barbering is more than just a skill—it's a profound blend of artistry, dedication, and dreams. It's where creativity flows, responsibilities are met, and aspirations are sculpted. SUPRENT exists to equip these passionate individuals with tools that are powerful, reliable, and thoughtfully designed, empowering every cut and transforming visions into reality.
How We Started?
SUPRENT
Began with a simple yet profound question: Why are barber tools so often defined by price and function, yet so rarely considered for their potential to spark creativity and contribute to the barber community?
Our team—made up of experienced product engineers and visionary aesthetic designers—comes from diverse backgrounds, but we all share a core belief: Hair cutting isn't just a skill, it's a unique form of self-expression.
We set out to create tools that go beyond precision and durability—tools that feel purposeful in the hand, look intentional on the station, and genuinely support the creative process of every barber.
We care not only about how well a tool cuts, but about how it empowers barbers to sculpt confidence, style, and identity—one cut at a time. This is especially true for those building their craft, who deserve professional-grade equipment that respects their journey.
That's where SUPRENT began: not by telling barbers what to do, but by giving them the tools to define it for themselves.
Our Core Value and Mission
Barbers are much more than just hairstylists,they're community builders, trusted confidants, and true artists.
At SUPRENT, our mission is to champion barbers as the creative professionals they are, providing tools that elevate both their artistry and their business.
We meticulously design for the hands that shape trends and redefine personal style. Whether it's a classic fade, a crisp line-up, or a bold freestyle, we believe every cut deserves a tool that empowers its creator.
Why Choose SUPRENT?
Why Choose SUPRENT?
The EngineGuru™ Intelligent Motor System
Continuously monitors and adjusts performance in real time, delivering durable and powerful operation to support seamless creativity.
Comprehensive Kits
Whether you are a beginner or a professional barber, our kits include clippers, trimmers, guide combs, oil, barber cape, charging accessories to meet all barbering needs.
The TemMaster™ Temperature Control Technology
Maintaining a consistent blade temperature, the technology ensures comfort and safety through ergonomic design.
Customizable Cover Design
We offer customizable exterior cover options, allowing barbers to personalize their tools and express their unique style.
Ergonomic Design
Carefully engineered for comfort, reducing fatigue during extended use and enhancing control.
Affordable Professional Quality
We believe professional-grade tools should be accessible, providing top performance at a competitive price.
We’ve showcased our newest innovations at the CT Barber Expo—the world’s largest barber event, sharing ideas with top industry professionals and pushing the future of grooming technology.
✂️ CT Barber Expo
In collaboration with local barbers, we’ve supported street haircut events offering free grooming services to underserved communities, reminding people that dignity can start with a clean cut.
🤝 Street Cuts, Real Impact
We’ve sponsored young talents in barber academies, providing free tools and mentorship support to the next generation of professionals.
🎓 Barber Education Support
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From recycled packaging to lithium-powered tools, every choice we make moves us toward a cleaner, more sustainable future in barbering.